As the lead of communications and digital strategy at Niptuck, I integrated creative and technical solutions to build the clinic’s brand identity from scratch. Through website development, ethical and specialized multimedia production, and meticulous online reputation management, I successfully elevated the brand’s presence, strengthened patient trust, and supported commercial growth.
Brand Identity & Stationary
Built a distinct visual personality for the clinic, establishing clear foundations to ensure all graphic communication remained cohesive and memorable.
Brand Guidelines
Built the visual guidelines and brand book from scratch to unify the clinic’s visual communication
Printed & support materials
Designed corporate stationery, clinical booklets, and educational infographics aimed at enhancing the patient experience.
Multimedia production & content
Documented aesthetic procedures with technical rigor to build a reliable, high-quality visual archive and turned real patient experiences into a powerful tool for validation and brand trust.
Specialized visual documentation
Captured before, during, and after photo and video of aesthetic surgeries and beauty procedures.
Social proof & growth
Produced and recorded real patient testimonials, strategically designed to strengthen the clinic’s reputation and drive commercial growth.
Ethical & professional visual treatment
Edited audiovisual assets with meticulous retouching, ensuring natural results without losing realism while carefully handling sensitive elements.
DigitalSt
Managed the bazaar’s main digital channels to increase organic traffic, highlight success stories, and foster a strong sense of community belonging.
Web Development & Paid Ads
Built the clinic’s digital storefront and designed graphic campaigns focused on conversion and customer acquisition.
Website design
Created and developed the clinic’s official website to strengthen its digital presence.
Conversion Ads
Produced targeted graphic design assets optimized for paid ad campaigns on Facebook and Instagram.
GeneCoordination
Supervised spaces, permits, timelines, and calls to action to ensure the absolute success of each massive event.
Online Reputation and Patient Experience
Meticulously safeguarded the brand’s prestige across both physical interactions and digital channels.
Review Management
Handled and professionally responded to Google Maps reviews to safeguard the clinic’s public image.
Client-Experiene Tracking
Monitored the patient’s journey within the clinic to ensure a high-touch, brand-aligned experience.
Satisfa
Elevated satisfaction levels among both visitors and the 100 merchants, fostering a collaborative and harmonious working environment.
