Posgrado Integral en Ciencias Administrativas -

During my tenure at PICA UAM Xochimilco, I led comprehensive digital transformation and branding projects. By optimizing web architecture, creating cohesive visual systems, and executing multimedia content strategies, I successfully elevated the postgraduate program’s digital presence and streamlined its internal information flows.

Website Redesign & Content Management

Spearheaded the complete redesign and content update of the official postgraduate website, implementing a clean, user-friendly interface aligned with institutional branding.

https://dcsh.xoc.uam.mx/pica

Redesign

Spearheaded the complete redesign and overhaul of the official postgraduate website, improving overall aesthetics and performance.

Modernization

Modernized text, structure, and media elements while preserving the core institutional identity of the university.

Professional

Established a clean, professional, and reader-friendly visual hierarchy across all web pages.

Information Architecture & UX Optimization

Enhanced site navigation by embedding direct hyperlinks for faculty academic biographies and graduate student thesis directories, ensuring a seamless user experience.

Navigation

Optimized site navigation by embedding direct, functional hyperlinks for faculty academic biographies.

Directories

Integrated structured directories and links for graduate student thesis archives to facilitate academic research and public consultation.

Social Media Strategy

Advised merchants and guided them with their individual social media channels, providing personalized support to help their businesses thrive beyond the bazaar.

Visual Identity & Graphic Design

Redesigned and vectorised the official postgraduate logo to guarantee high-scalability and created a comprehensive visual style guide with designated base typography for consistent future management.

Logo Redesign

Redesigned and vectorised the official postgraduate logo to guarantee high-scalability and long-term usability

Typography

Defined baseline typography and style rules to maintain visual consistency across all digital platforms.

Design in general

Designed official digital collateral, including event participation certificates for guest speakers.

Digital Campaigns & Social Media Launch

Created and configured the official Instagram account from scratch, expanding the postgraduate program’s digital footprint and fostering community engagement.